Protecting The Most Valuable Business Asset That You Have
Dear Clients, Colleagues, and Friends,
For decades, Harold has been building his business after starting it from scratch. He is now preparing to sell his company by identifying all of the company’s assets for a prospective buyer. Harold and his CFO identify the valuable tangible assets such as equipment, rolling stock, cash, equivalents, and accounts receivable. They chronicle the balance sheet and send it to their business broker, lawyer, and CPA for their review.
Almost immediately, Harold’s lawyer calls and asks him where the intellectual property is located. Harold tells him that he has none, adding that he has no patents, no trademarks, or copyrights. He tells his lawyer that there simply aren’t any IP issues.
Harold’s attorney replies that of course, the company has some IP. He reminds Harold that he doesn’t do the exact same thing as his competitors the exact same way. Harold agrees.
The attorney adds that this means there is intellectual property, adding that Harold just wasn’t aware of what it is, where it is, or how to best protect it. He cautions Harold that he does not want him to sell his company and its intellectual property without getting paid for it.
Harold is seeking maximum value for the business he created and grew with blood, sweat, tears, and sacrifice. Yet he was about to leave a significant amount of money on the table because he failed to understand his ownership of valuable intellectual property. His lawyer drives the point home even further warning that if he doesn’t identify his IP on a schedule of assets two potentially disastrous things can happen:
- First, Harold won’t receive any value for the IP so money will be left on the table when he sells the business.
- Second, if a competitor does try to compete against Harold by stealing any technology, or if a key employee walks away or goes to work for someone else taking company knowledge with them, the seller (or the buyer) will have no chance to stop it because there was no representation that there was any intellectual property to protect.
But all does not have to be lost.
On the eve of selling a company it is too late to first have a conversation about protecting IP, but better late than never. Companies have intellectual property, but they might not know where or what it is. And even though a business owner may not know quite how to protect it, or exactly how valuable it is (that’s what your intellectual property lawyer is for), it needs to be identified. If that can be accomplished, you can work with an IP attorney to secure it and make it exclusive to you for your benefit.
Where is this intellectual property typically? It’s usually not in patents, and many companies, especially those in the B2B space without consumer-facing products or services, don’t have valuable trademarks. But, almost every company has know-how. For example, do you have a unique sales or customer service technique that makes your customers want to work with you?
Do you have a business process that helps you deliver services faster, better, or cheaper? Do you have a way of creating a business culture that keeps everyone pulling on the same end of the rope to maximize creativity, revenue, and profitability?
Or how about this—you are a manufacturing company that has 50 machines to make widgets. An employee in a plant responsible for one of those machines has figured out how to turn the knobs and pull the levers on that one machine to make it run just a little better. That know-how is intellectual property. But wait, there’s more! Did that employee know what they created? Does your company have a process for identifying important innovations so that instead of having one of 50 machines run better, that know-how is communicated across the manufacturing base, so all 50 machines run better?
It is most likely that you have intellectual property after all, and if you can identify it, you can protect it. Information you don’t wish others to know about can be protected by strict adherence to a trade secret policy which can be combined with strong security protections to secure those trade secrets under lock and key within the company.
Key employees, contractors and business partners can, and should, be bound by non-disclosure agreements to keep your information secret. The top innovators and business managers should collaborate periodically sharing valuable know-how and business improvements (like the machine improvement) so the entire company can benefit. If an innovation is going to become public, such as a new product going to market where it can be copied, an intellectual property lawyer can advise on the correct protections to keep competitors from doing just that. These protections might include utility patents, design patents, trade dress protection, or other techniques.
As it turns out, Harold does have intellectual property he can identify. He just wishes he had gotten an intellectual property lawyer involved sooner.